4
October 21st, 2008
Close your eyes when you hit the sand!
3
October 21st, 2008
Hang in there is the end of the ride
2
October 21st, 2008
Lets push you down the slope!
1
October 21st, 2008
Hey lets put you in a box…
I remember this
October 21st, 2008
=)
Persuasive2008 day 2
June 5th, 2008
Day two at persuasive technology
It’s day two at the The Persuasive 2008 conference and its starting out really well.
General conference chair Harri Oinas-Kukkonen is watching some of the many posters that have been on the conference.
The days keynote is really exciting Virpi Roto (Principal Scientist Nokia Research Center) is giving a great keynote.
She is for instance making a clear differentiation between Usability (optimal functional ease of use) which we can measure versus User Experience which is subjective.
Virpi Roto managed to make the whole auditorium silent, and people were just taking pictures of her slides (like the two below).
Different emotions during interactions are not equally important
-Virpi Roto
User Experience is the attitude towards the product. It its the key to get people loyal to our devices.
-Virpi Roto
Virpi also introduced the “dream of brand building” as seen below. Total brand dedication that people get a tattoo:
She went on to state that although Nokia is the world 5′TH most valued brand, she has never seen a Nokia tatoo.
Another key point Virpi made was the need for clear metrix
You need to be able to measure [UX] – if you cannot measure you will be miserable
-Virpi Roto
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