Protos » Branding

Persuasive2008 day 2

Kristian T�rning — Thu, 05 Jun 2008 06:55:31 +0000

Day two at persuasive technology
It’s day two at the The Persuasive 2008 conference and its starting out really well.

General conference chair Harri Oinas-Kukkonen is watching some of the many posters that have been on the conference.

The days keynote is really exciting Virpi Roto (Principal Scientist Nokia Research Center) is giving a great keynote.

She is for instance making a clear differentiation between Usability (optimal functional ease of use) which we can measure versus User Experience which is subjective.

Virpi Roto managed to make the whole auditorium silent, and people were just taking pictures of her slides (like the two below).

Different emotions during interactions are not equally important
-Virpi Roto

User Experience is the attitude towards the product. It its the key to get people loyal to our devices.
-Virpi Roto

Virpi also introduced the “dream of brand building” as seen below. Total brand dedication that people get a tattoo:

She went on to state that although Nokia is the world 5′TH most valued brand, she has never seen a Nokia tatoo.

Another key point Virpi made was the need for clear metrix

You need to be able to measure [UX] – if you cannot measure you will be miserable
-Virpi Roto

H.R. Giger�s creatures in �80s Pioneer ads

Kristian T�rning — Thu, 24 Jan 2008 20:42:53 +0000

Giger made the “Aliens” in the movie “Aliens”.

But in the eighties he also made some Pioneer adds for the Japanese market.

Don’t ask me why…

When they sell us stuff they are lying, at least they were in the 70′ies and 80′eis.

Kristian T�rning — Sat, 01 Dec 2007 16:10:49 +0000

When they sell us stuff they are lying, at least they were in the 70′ies and 80′eis.

Click here to view the embedded video.

A Big Mac was never big… :D

Click here to view the embedded video.

Coca Cola is it! ehhh no it makes you fat is it!

Comming soon more reasons to shop

Kristian T�rning — Tue, 01 May 2007 05:33:37 +0000

You got to admire Sears boldness =)

Real clever enhanced TV ads

Kristian T�rning — Sun, 07 Jan 2007 16:25:08 +0000

Wendys an American fast food burger franchise has taken tv ads to the next level using a new ground breaking strategy – they prepare several tv ads so the actual one that makes it is context aware.

If the football game is boring, the raccoons will comment on how boring the game is and what a miss by the wide receiver etc.

That is simply brilliant it ties directly into the way we watch television. We talk during the ad’s so why not make ads that join the natural conversation.
more @ nytimes.com/ but no video (they could not recreate the context anyway).

Blow in her face and she will follow you anywhere :D

Kristian T�rning — Sun, 06 Aug 2006 09:23:35 +0000

Wow – I need to get some of those cigarettes and take up smoking (*again*).

via: we-make-money-not-art.com/

Wow this video is nice!

Kristian T�rning — Sat, 05 Aug 2006 12:08:44 +0000

I love it! it’s crazy stupid fly ^^

via: pinktentacle.com

Coca Cola and Bruce Lee – does it once more…

Kristian T�rning — Mon, 30 Jan 2006 17:42:15 +0000

http://chill.coca-cola.com/ <– that cool…

and so is: http://www.skop.com/brucelee/

Real Nice Motion Graphics

Kristian T�rning — Thu, 19 Jan 2006 19:38:17 +0000

@ http://www.onesize.nl/extra/popups/html/cities.htm they have some awsome motion graphics.

�I really like the blending of 3D(Max?) and plain video. Lots of graphics and lots of animation too. I must have taken ages to make that one.

http://www.onesize.nl/�reveals that they are guns for hire :-)�

�

Interactive moviemaking by Samsung

Kristian T�rning — Sun, 25 Dec 2005 12:22:07 +0000

@: http://www.anyfilms.net/ Samsung has made a funny Interactive flash video application that allows you to compose a movie of some predefined clips.

This might not be very new – but in this case it was very well done :-) Nice actors and really nice look and feel.