Protos

Day two at persuasive technology
It’s day two at the The Persuasive 2008 conference and its starting out really well.

General conference chair Harri Oinas-Kukkonen is watching some of the many posters that have been on the conference.

The days keynote is really exciting Virpi Roto (Principal Scientist Nokia Research Center) is giving a great keynote.

She is for instance making a clear differentiation between Usability (optimal functional ease of use) which we can measure versus User Experience which is subjective.

Virpi Roto managed to make the whole auditorium silent, and people were just taking pictures of her slides (like the two below).

Different emotions during interactions are not equally important
-Virpi Roto

User Experience is the attitude towards the product. It its the key to get people loyal to our devices.
-Virpi Roto

Virpi also introduced the “dream of brand building” as seen below. Total brand dedication that people get a tattoo:

She went on to state that although Nokia is the world 5′TH most valued brand, she has never seen a Nokia tatoo.

Another key point Virpi made was the need for clear metrix

You need to be able to measure [UX] – if you cannot measure you will be miserable
-Virpi Roto