Protos

Wendys an American fast food burger franchise has taken tv ads to the next level using a new ground breaking strategy – they prepare several tv ads so the actual one that makes it is context aware.

If the football game is boring, the raccoons will comment on how boring the game is and what a miss by the wide receiver etc.

That is simply brilliant it ties directly into the way we watch television. We talk during the ad’s so why not make ads that join the natural conversation.
more @ nytimes.com/ but no video (they could not recreate the context anyway).