Protos

http://www.shotcode.com/#start

The circular sequence of black and white blocks represents a url, any url you want, for example to your products website or a point of sale. The ShotCode reader understands this code and connects the end users mobile phone to your location in three clicks or less! Billions of ShotCodes can be created, enough for all your campaigns and them some!

This is the concept! hyperlinks for your phone anywhere – WITHOUT TYPING! The Key Stokes pr. sec to type in a hyperlink on a small form factor design is horrible – but this way you just have the phone translate a circular barcode and then voila!: “you’re automatically connected” – Assuming that you have GPRS and all that.

They have a nice video and also an application for trying it out if you want to use it privately that is.

Actually I like the Shortcodes way more than the wussy Yellow arrow (http://yellowarrow.net/index2.php).Shortcodes are simply smarter and made with so many business applications. Ok Yellow arrow is a community for half-creatives whom can splurge into technology and be attention whores on a flash site *ok doing it a bit much maybe – just dam tired of these half wits pushing locationbased blogging like its the cure for cancer…*

Other more social applications includes:

• http://streethive.com/
• http://www.rabble.com/
• http://socialight.com/
• http://www.dodgeball.com/

Any way – my money is on shotcode.com/ – it might only be infrastructure but the only RISK I see is getting the app on the phones etc. They have a great concept.